Lets begin with a simple but crucial question, which I have to admit I just recently thought to question myself: why is it that people are willing to buy an old boat? or if they buy a new one, why is it that they are willing to stick with it for decades?
Contrary to car behavior, which our culture considers normal to change every 5, 2 or even every year; yacht owners stick to their vessel for decades. An even more "out of the box" behavior, is that some of these owners are willing to invest on a yacht that is 10, 15, 20!, 30+! years old. A behavior that is almost unacceptable for a car, unless of course is a collectors one.
I believe, that yachts are on the same "cherish-able" status and level as a house. You grow with it. Its a possession that becomes a family member. It becomes the place where you hide and escape from the world. Or the place where you share wonderful times and construct memories with your friends. It brings you shelter at sea and joy within. For others, this precious machine of precision, allows them to become successful at their business, therefore becoming a crucial working tool.
So let me tell you a story, as if it were told by a new client I met last week. I named it Like a faithful old horse.
We bought this sailboat and it has seen better days. It was the most treasured possession of his previous owners. Top of the line technology and very well taken care of. It was their baby. Long ago we bought it and put it to charter use. It was a success. However, our business later went through a very critical phase. We went down the rabbit hole almost too deep. And during that time, the ship was abandoned at sea. Left by itself under the crushing sun, the burning salt, the implacable tropical rain and the pounding wind. Just like an old horse, we decided to put it to work again. But time has taken its toll. Now, bruised, beaten and limping, we are asking him to once again serve us. He's trying, but he's failing equally. Specially with all the new boats around to compare him with. At first, we thought there was little we could do to rescue our old friend. Maybe some paint here, some sanding there. But then, we realized there's a "boat doctor". Someone who can come, see him, diagnosed him and tell us not only which are the symptoms and the illness, but who can provide us with a route, with phases and steps, to slowly bring out our old and faithful friend back. New, recovered, shinning and handsome. And now we know, that there's a solution. Not a temporary one. Not a predictable one. A long lasting one, that will make our friend recover and serve us with the dignity and respect that he has served us, and that we hope to serve our clients once again.
Thanks for reading.
PS: if you are looking to improve your yacht, lean more about how I can help you here.